Website design for interior brands: A designer’s perspective

In the world of interior design, aesthetics and functionality go hand in hand. Your website should be no different. Whether you’re an independent designer, an interior design studio, or a home décor brand, your website serves as a digital storefront that must capture your brand’s style, engage visitors, and drive enquiries or sales. As a website designer, I’ll walk you through how to create a stunning and effective website for an interior brand.

1. Focus on aesthetics and branding

A well-designed website should be a reflection of your interior brand’s aesthetic. Think of your site as an extension of your portfolio – the colours, typography, and overall design should align with your brand identity. Stick to a clean, sophisticated layout with neutral backgrounds to let images and content shine. Incorporate elegant fonts and soft transitions to create a polished feel that mimics the thoughtfulness of a well-designed interior space.

2. Prioritise high-quality imagery

Interior design is all about visual appeal, and your website should reflect that. Use high-resolution images of your work, products, or design inspirations. Invest in professional photography or use well-lit, high-quality images that showcase textures, materials, and styling. Large hero images, full-width galleries, and carefully curated image grids will make your website visually compelling.

Pro Tip: Utilise image carousels or subtle hover effects to engage users without overwhelming them.

3. Create an engaging homepage

Your homepage should immediately communicate your brand’s aesthetic and value. A compelling hero image or video paired with a strong tagline can create a lasting first impression. Consider adding:

• A featured project or collection

• A brief introduction to your brand

• A call-to-action (CTA), such as “View Portfolio” or “Schedule a Consultation”

4. Design a portfolio that tells a story

A well-structured portfolio showcases your expertise and attracts potential clients. Organise your work into categories, such as residential, commercial, or specific design styles. Each project should have its own dedicated page with a combination of high-quality images, project descriptions, and design narratives. Clients want to see more than just pretty spaces – they want to understand your creative process, inspirations, and the challenges you overcame.

5. Craft a compelling about page

Clients want to connect with the people behind the designs. Your about page should tell your story, share your design philosophy, and introduce your team. Use personal yet professional language, and include high-quality portraits or workspace images to humanise your brand. Consider adding a short video introduction for an even more engaging experience.

6. Make contact easy

A seamless enquiry process is crucial for converting visitors into clients. Include a contact page with:

• A simple, user-friendly contact form

• Your business email and phone number

• Social media links

• A Google Maps integration (if applicable)

Ensure that your contact page is easy to find by linking it in the navigation menu and the footer.

7. Incorporate e-commerce (if selling products)

If you sell furniture, décor, or design services, your website should be more than just a showcase – it should be a seamless shopping experience. Use:

• Product pages with detailed descriptions and high-quality images

• Secure checkout options

• Subscription or consultation booking services

For interior brands offering digital services, integrating an online booking system allows clients to schedule consultations directly through your site.

8. Optimise for mobile and user experience

Your site needs to be as functional as it is beautiful. Ensure that it is mobile-friendly, as many visitors will browse from their phones or tablets. Prioritise:

• Fast-loading pages

• Easy-to-read fonts

• Clickable buttons and intuitive navigation

A slow or cluttered website can deter potential clients, so keep the user journey seamless and enjoyable.

9. Integrate social media and testimonials

Interior brands thrive on social proof. Embed Instagram feeds showcasing your latest projects, and display client testimonials to build credibility. Encourage satisfied clients to leave reviews and feature them prominently on your site. Word-of-mouth and visual storytelling are powerful tools in the interior design industry.

Whether you’re starting from scratch or revamping an existing site, these steps will help you craft a digital presence that truly reflects your interior brand’s style and vision.